Hot spot

What kind of Korean food do you like?

Bulgogi, Japchae, Bibimbap.....

Today, you are the cook!!

Make some Korean food yourself!!

How about wearing Hanbok with your friends during this trip?

You can walk around beautiful Gyeongbok Palace with Hanbok on.

SMT Seoul is a converged dining space serving small dishes where you can enjoy a variety of tapas (a word originating from Spain, meaning an appetizer you eat with wine before a meal).

If you haven’t quite had your fill of SM, it’s time to get up close to SM artists and take a part of them home with you! SUM market in Cheongdam-dong, Gangnam-gu, Seoul is always filled with Hallyu fans and high school girls. This innovative convenience store opened by SM in early March has a size of 250m² and was named after ‘SM’ and ‘You(U)’, meaning ‘SM with You’. The store sells groceries that are combined with SM idol star brands including ‘Girls’ Generation Beer’ and ‘Super Jr. Ramen’. In particular, various packaged products including ‘Girls’ Generation Package’ and ‘Super Jr. Package’ are very popular products for Hallyu fans.

This is a place where you can watch JYP-style unique performances.

It is a lounge bar created by Park Jin-Young and Y1975, a hot bar in Cheongdam-dong frequented by many Korean celebrities.

Since the grand opening of this place on June 1st, many JYP artists including Park Jin-Young, Baek Ye-rin, G. Soul, and Baek A Yeon performed here. This location was also used to shoot a music video of the group “Unnies” for the “girl group mission” in a popular TV show on KBS 2 'Sisters’ Slam Dunk'.

MBC-World-Broadcasting Theme Park-Tour Program

There is a cultural property designated as a UNESCO World Heritage site in Gangnam?

Join us to feel the Joseon Dynasty era in the heart of the city!

A thousand-year-old temple in the city, Bongeunsa,

Give yourself a time-out to stop thinking and discover your existential side.

COEX is full of entertainment and things to enjoy.

Unique fashion, differing cuisine, and fun trick art tucked away in every corner,

How about exploring and taking a picture of trick art while enjoying a cup of coffee?

‘Cheong-Kwan-Jang SPA G’ is a Korean red ginseng energy spa which is newly presented by Cheong-Kwan-Jang, the Korean ginseng brand of KGC (Korea Ginseng Corporation). KGC, which aims to be a global comprehensive health company, is operating a red ginseng specialty spa that realizes health and beautiful life with red ginseng. We plan to spread the true value of six-year-old red ginseng from the field of health to the field of beauty with our belief on our customers' health.

Tea Therapy is a new concept of oriental tea café, opened in the spring of 2008 with tied concept of café, clinic and school. It uses oriental herbs such as angelica root, Chinese matrimony vine, and milk vetch root in tea to help the self-care that suits the users. It is a type of leached tea which can greatly reduce the hassle of boiling. You can drink it only 3 minutes after pouring warm water.

The largest store of beauty brand and the only flagship beauty store in Korea where holistic beauty of harmony and balance, the brand philosophy of Sulwhasoo, can be experienced. Sulwhasoo product shop and luxury oriental spa are operated.